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AI tools built for the rest of us

Millions of smart, capable people are being left behind by AI — not because they can't use it, but because today's tools were built for developers and tech-savvy early adopters. SimpleAI changes that.

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Target user persona

Margaret, 58

Owner, Coastal Cleaning Co. · Victoria, BC

"I keep hearing AI can write emails and handle customer questions, but every time I try it, I spend an hour figuring out the tool instead of actually doing my work."

Non-technical Time-strapped Small business Service industry Mobile-first

The problem with AI today

🧩

Too many options, zero guidance

ChatGPT, Claude, Gemini, Perplexity — each requires a different account, different interface, and different mental model. For someone who just wants help with their business, this is exhausting.

💬

You have to know how to ask

"Prompt engineering" is a skill that takes practice. Non-technical users get mediocre results and assume AI isn't useful — when really, they just needed a better starting point.

🔒

Built for tech. Tolerated by everyone else.

Current AI tools optimize for developers and power users. The interfaces, jargon, and defaults all assume you're comfortable in a terminal or coding environment.

What we're building instead

Plain-language task starters — no prompting knowledge needed. Pick a task, answer a few questions, get a great result.
One interface that handles email drafts, customer replies, quotes, and social posts — the exact jobs non-technical owners actually need.
Designed mobile-first, because your customers aren't sitting at a desk all day.

Today

Open ChatGPT → stare at blank prompt → write something → get a weird reply → give up

With SimpleAI

Tap "write a quote email" → answer 3 questions → send a professional email in 60 seconds